User identification is at the core of digital advertising but the current identification process is inefficient and brings technical challenges and privacy compliance issues. In order to identify and share user-level information efficiently, we need to move from platform-specific identifiers to shared identifiers.

In this presentation, Scott Menzer, Co-founder and VP Product & Operations at ID5, will give an overview of the challenges that the current identification method brings and the solutions available, including ID5’s shared ID solution, Universal ID.